The excitement about the future of self-driving cars can make it easy to overlook numerous short-term developments by automotive manufacturers. Collectively known as Advanced Driver Assistance Systems (ADAS), these developments must be able to make cars safer, and their gradual introduction must also improve road safety. In addition, ADAS features represent an evolution in vehicle sensing, intelligence, and control that will ultimately lead to self-driving cars. This white paper discusses the challenges in ADAS adoption, and the importance of using the most advanced technologies for its future. Download the full paper for more information.